Introducing Gothenburg’s very own Isabél Murgelas, also known as I.M the artist. She is a 25-year-old alternative singer-songwriter and creative from Sweden, based in London. I.M the artist creates from the soul, and her audience adores her raw, personal, story-driven music. Her debut EP ‘Self- Made’ (2019) gained local recognition, racking up 30k streams. Succeeding her EP, she released ‘Bleeding Blue’ (2020), a song that colourfully describes the complicated dynamic of aging friendship and tested loyalty, followed by her 3-part extended single ‘Before You Go,’ an emotionally vulnerable project that takes the listener on a journey through loss and the stages of grief. It was partnered with her first official music video, which she executively produced. “I really feel that music has the ability to bridge a connection between us all. Art has the power to heal… it’s a beautiful thing.” Using symbolism and samples her single ‘Tokyo’ (2021), inspired by her love of film, was released alongside a self-directed & self-produced music video, further establishing her vision for the project. Her latest track ‘Sleepwalking’ brings a fresh and abstract take on the “strangers to friends to strangers” narrative. With her powerfully soulful vocals, intimate lyricism, ambient and experimental production, this alternative pop record stands apart from all others. I.M the artist has received great responses from her audience and press attention from publications such as Music Republic Magazine, BUZZMUSIC, Niji Magazine, About The Noise & Second Society Report. She’s also featured on Maritime Radio London, Voices Radio, Chicago’s A&O Radio and Radio Free Brooklyn. As a dedicated student of the craft that she’s influenced by, Isabél constantly strives to progress within her sound, authentically reflecting the transitional periods in her life, through her work. From a young age, she was exposed to music, film and dance, and these became cherished mediums that she’s used to express herself and navigate her youth. Determined to forge her own path, she moved to London in 2013 to attend Arts Educational Schools, graduating with 3 A-Levels in music, music technology and psychology and a diploma in acting. With her dedication and creative abilities, in 2018 I.M the artist landed herself at SAFO Music Group. As of 2021, I.M the artist records at The Inscape Studios, in Hackney Wick and is currently writing and recording for her next exciting project. Her latest single ‘Sleepwalking’ is out now and available to stream on ALL MAJOR STREAMING PLATFORMS.